Halloween is the ultimate time for haunted houses and other horror-themed attractions to boost their visitor numbers. In October, people are conditioned to seek out Halloween-based activities for fun and photoshoots, and it’s important to take advantage of this lucrative time of year.
Some of the best haunted attractions in the world know how to make the most of this time and put on special promotions to bring more people through the doors. Other horror spots can learn from the top places in the business and strive to provide similar offers.
The Importance of Great Promotions
In today’s competitive market, promotions are more important than ever. Everywhere you turn online, there are offers and deals that give people a chance to get more bang for their buck. They’re a common feature in the entertainment industry, where streaming services such as Spotify give people free trials before they join. Options like Netflix also have tiered subscription systems, opening their content up to a wider market.
The online bingo industry is a great example of how promotions can build success. It has blown up over the last few decades, thanks to the offers that have attracted new players. For example, there are now standout bingo bonus offers for new players, such as 100 free spins and deposit matches. On top of that, returning players can get a chance to win daily cash prizes and diverse bonuses.
It’s therefore important to both retain existing customers and always be on the lookout for fresh meat, and with the horror genre having a motherlode of prospective fans each year, haunted attractions would do well to bear this in mind.
Haunted Attractions Can Learn a Thing or Two from the Best in the Business
Promotions aren’t just about giving people discounts and special offers to save money. Indeed, they can also be about offering fresh and interesting experiences that people wouldn’t normally get at other times. For haunted attractions, Halloween is the perfect opportunity to put on special events that are different to what would usually be on offer.
Knott’s Scary Farm is a prime example of this. All year round, the theme park is known as Knott’s Berry Farm, but the California hotspot transforms during October. At this time of year, its 160 acres become fully devoted to scares, with haunted houses, monsters, and designated scare zones. It’s one of the longest-running Halloween promotions in history, having started in 1973. People who purchase the bundle package in advance for the farm and other activities can save up to $90 on the gate price.
Queen Mary’s Dark Harbor in Long Beach is another promotional attraction that goes hard during fall. The ship and the surrounding parking lot are converted into haunted mazes and other spooky activities. There are also performances and interactive experiences on offer. There are discounts available to people who sign up to ticket presales, with the chance to get a 30 percent discount on the entry price.
There are so many attractions that take advantage of Halloween and put on special events for the season. By offering something that people can’t usually get and with it being available for a limited time, these promotions feel too good to be missed.
