Last night, HorrorBuzz was invited to a special preview of The IT Experience, based on the upcoming film. Located in the heart of Hollywood, The IT Experience takes guests deep into the Neibolt House in Derry, Maine, to see where IT lives.

During this 15 minute or so experience, you are lead by Georgie into the heart of the house to see if you will float too. We walked in not really having any idea what to expect, and we were, quite frankly, blown away by what took place. As you know, all of us at HorrorBuzz are big fans of haunted attractions, so it was really cool to see Warner Bros. do something like this, outside their norm, to help promote the film.

Some of the fun details within the experience.

During the experience, groups of 7-10 people are taken through scenes from the film. Basically, it is akin to a Scary Farm or Halloween Horror Nights maze, but one that allows you to actually explore your environment to get a feel for the world within the movie. Each vignette was a few minutes long, and our Georgie encouraged us to look around the room. Of course, in each location, SOMETHING happened, and allowed for some pretty decent scares. I’ll even admit to screaming quite loudly at one point. Not to ruin the surprise, but keep your eyes out for the “clown room” from the most recently trailer. Not everything is what it seems…

Hey there Pennywise…

For an installation that will only be around for a few weeks to help promote the film, Warner Bros. did a great job with this experience. The experience will be around until September 10, and is free, but requires a ticketed time slot. As of this writing, ALL time slots are taken. However, there is a stand by line if you want to try your luck, AND, if we cross our fingers, they may extend it a little bit.

Either way, check it out online at www.thatswhereitlives.com, and be sure to see IT in theaters on September 8th!