Universal Studios is bringing a fan-favorite from Japan to the U.S. for the first time this Halloween season. HamiKuma, the “scary cute” bear that has become a staple of Universal Studios Japan’s Halloween Horror Nights since 2021, will be featured in new seasonal merchandise collections at Universal Orlando Resort and Universal Studios Hollywood.
Universal Orlando Resort & Universal Studios Hollywood
Beginning August 22 at Universal Studios Hollywood and August 26 at Universal Orlando Resort, guests can shop the latest Halloween Horror Nights merchandise inspired by this year’s haunted houses, characters, and event themes. The collections include apparel, drinkware, collectibles, accessories, and home décor.

HamiKuma will headline a dedicated line featuring plush headwear, apparel, a themed popcorn bucket, and more. This marks the first time the character’s merchandise will be available outside Japan. Known for blending cuteness with grotesque horror—a style referred to in Japan as kowa-kawa—HamiKuma has grown into a recognizable icon among fans.

In Orlando, the Halloween Horror Nights Tribute Store will transform into an abandoned Museum of Antiquities, offering a themed shoThe Five Nights at Freddy’s haunted house inspires a collection of collectibles, premium apparel, and accessories—including a bomber jacket, snapback hat, and plush character headband—featuring retro styling and subtle references to the iconic Freddy Fazbear’s Pizza.
Five Nights at Freddy’s
The Five Nights at Freddy’s haunted house inspires a collection of collectibles, premium apparel, and accessories—including a bomber jacket, snapback hat, and plush character headband—featuring retro styling and subtle references to the iconic Freddy Fazbear’s Pizza.
Terrifier Merch
Inspired by the dark world of Terrifier, the new merchandise collection for the upcoming haunted house features a holiday sweater, an Art the Clown popcorn bucket, themed shot glasses, distinctive headwear, and more.

Some merchandise is already available online at shop.universalorlando.com, with more releases to follow. HamiKuma products will also appear at Universal Studios Singapore and Beijing later this year.
Fallout Merch
The Fallout-inspired collection adds post-apocalyptic style to everyday essentials, featuring survival-themed accessories and apparel inspired by Vault-Tec. With items ranging from a water bottle bag to a collectible figure, this limited-edition lineup is designed for fans ready to step into the retro-futuristic world of the Wasteland.

Jason Merch
Step into the Jason Universe with exclusive merchandise celebrating the iconic slasher’s legacy. Featuring hockey jerseys, t-shirts, pins, and more, this collection blends camp-inspired style with vintage horror appeal.

Wyatt Sicks Merch
The merchandise collection inspired by WWE Presents: The Horrors of The Wyatt Sicks haunted house combines bold style with rebellious flair. Featuring a standout fanny pack, striking hat, and collectible pins, the lineup captures the intense, chaotic energy of the group.

Universal Japan
At Universal Studios Japan, Halloween Horror Nights returns September 5–November 3, featuring an updated collection of HamiKuma-themed keychains. Fans can find designs inspired by HamiKuma, HamiKuma Soul, HamiKuma Punk, and a new addition, HamiKuma Candy. Each keychain features colorful beads, fluffy fur straps, and distinctive elements that highlight the character’s many personalities. The park will also offer the HamiKuma popcorn bucket, filled with exclusive strawberry cookie–flavored popcorn.

Universal Studios Singapore
Universal Studios Singapore celebrates the 13th edition of Halloween Horror Nights with new offerings inspired by this year’s haunted house lineup. Guests can find gothic horror–themed accessories, drinkware featuring the event’s signature logo, and more. Halloween Horror Nights 13 runs on select nights from September 26 to November 1.

For more information on Halloween Horror Nights and to purchase tickets to the events, visit www.HalloweenHorrorNights.com.


