Seven Tales has released the official trailer for ITCH!, the festival-circuit horror hit written and directed by Bari Kang — who also stars in the film — arriving on UK digital platforms on April 20, 2026. US audiences follow a day later, on April 21, via Trinity Content Partners.

ITCH! follows Jay, a widower still carrying the weight of grief, who takes shelter with his estranged young daughter, Olivia, in a department store as a terrifying outbreak sweeps through the population — twisting its victims into frenzied, self-destructive shells of themselves. What seems like a safe haven quickly collapses into paranoia and mounting dread, as the survivors inside discover the most dangerous threat may not be the infection closing in from outside, but the darkness within human nature when survival is at stake.

Kang directs from her own screenplay and stars alongside Patrick Michael Valley, Ximena Uribe, Mia Ventura Lucas, and Douglas Stirling. The film is produced by Kang and Monica De Oliveira and runs 83 minutes.

After an award-winning run on the festival circuit, ITCH! arrives carrying real critical heat. Screen Anarchy called it “a horror banger,” while Film Hounds praised “the creeping sense of dread and paranoia” that “oozes through every scene, culminating in an emotional final act that feels devastatingly timely.” Warped Perspective added that it is “no simple gore fest — a surprisingly intimate horror story which relies as much on inference and clue as it does on overt violence.”